2014

Distinguished Alumni

Dianne Carson Craig, Class of 1982

Dianne Craig is President and CEO of Ford Motor Company of Canada, Ltd. She leads Ford of Canada’s operations across the country, including a national headquarters, three regional offices, two branch offices, three vehicle assembly and engine manufacturing plants, and two parts distribution centers. Ford employs approximately 6,000 people in Canada and 18,000 in Ford-Lincoln dealer-ships across the country. Prior to being name President and CEO of Ford Canada, Dianne was the General Manager for the southeast market area in the United States. In this role, she was responsible for all marketing, sales and service operations for 520 Ford and Ford-Lincoln dealers in the Southeast United States. 

Dianne joined the company in 1986 in an entry-level field position and has held a variety of sales and marketing positions in Dearborn, Michigan, including advertising, product marketing, contest and incentives, and field operations. She has extensive field experience, including assignment as the regional sales manager in the Pittsburgh Regional Sales office, in addition to other field assignments in the Detroit, Memphis and Atlanta regional offices. Between 2005 and 2009, Dianne was responsible for Ford and Lincoln. Mercury U.S. dealer relations. In this capacity, she led National Ford and Lincoln Mercury Council process and other related dealer activities, including National Dealer Meetings. In addition, during this time Dianne made significant contributions to Ford Motor Company’s turnaround during unprecedented industry challenges. Dianne graduated from the State University of New York at Fredonia and holds an MBA from Ohio State.